The goal of our campaign is to connect the people of south florida with their state parks by reminding them how much fun they can have for a low cost throughout the seasons. 

By continually changing along with the time of the year our audience can discover new plans available to them. Such as planting a tree during christmas to form attachment with the park. To create buzz we will distribute the “What Florida State Park are You?” Quiz all over our social media so people can see the abundant amount of parks available to them and be matched with one they’ll be sure to love. We will also set up fun installation activities to mimic what the state parks have to offer in places where people usually visit on the weekends, such as malls. At these installations, we will also have booths where people can take the “What Florida State Park are You?” quiz and receive more information about what parks are available in their own backyard. Along with posting about out unique events that these state parks provide that are themed based upon the time o